Tea ceremony gradually heavy and light packaging endoplasmic-Iota

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News > Dynamic industry > Tea ceremony gradually heavy and light packaging endoplasmic

Tea ceremony gradually heavy and light packaging endoplasmic

Whenever someone talk "Maiduhaizhu", we always take it as a joke to listen. But a few years ago in many tea shops, with luxurious backdrop tea tea packaging grades, the situation in the tea quality has fallen on deaf ears but not uncommon, this is like the "Maiduhaizhu" is no different. Recently, this reporter visited Jinan found the tea market, as consumers are increasingly understand tea, guided to promote gradual weight endoplasmic and light package, coupled with the impact of the environment, as well as some brands of tea enterprises, simple, practical, environmentally friendly The packaging is becoming the development trend of tea.
Chen baking Church: Chen interpretation of the ancient trade route packaging
"Wuyi tea with roasted French world, Yuan and Ming dynasties set up Royal baking Bureau of Wuyishan tribute tea production. 'Chen Shi Jia baked' heritage of three centuries Wuyi traditional craft stick baking slow fire, using unique techniques to create Wuyi, enhance the quality of tea to the tea mild stomach does not hurt, and the formation of a unique color, flavor and rhyme. "Open quaint kraft paper boxes, one to introduce Rock Traditional sources of bookmarks will be presented in front of everyone. Chen Tong baking responsible 陈培坤 said that the core of this is the product of a bookmark, it represents baking Chen Tong cultural ideas. Bookmark the following, that is to be tied in twine, "Chen Shi Jia baked" Big Red.
This allows the author shines product packaging, also Chenpei Kun particularly proud of a design. This product is designed since 2011, has been trying to promote Chenpei Kun. "A few years ago to promote them especially difficult, consumers are generally not enough to reflect the luxurious atmosphere packaging, send not shot. But now this tea was sold particularly well. Once, tea is usually consumed as a gift of reciprocity, a lot of people more inclined gifts tea packaging, but the tea quality is relatively low degree of attention. But now in the big environmental impact, fewer gifts, tea drinkers who bought a big drink of his own, so they no longer pay attention to high-grade packaging and Instead, before you buy tea, often quietly sit down in your store, the first cup of tea, inspection and quality in your tea taste. Therefore, to improve the quality of tea, packaged less money, is the tea industry the development of a trend. "Chenpei Kun said.
Sacred Valley Mountain: Simple packaging business selling
2014, Cheng Na visited Yunnan, Wuyishan and other tea-producing areas, to participate in Shenzhen Tea Expo, find more and more brands of tea began to return to simple packaging. As the person in charge of the Sacred Valley mountain tea, she glad Sacred Valley Mountain foresight. Since 2010, St. Taniyama product system to adjust gradually focus on simple and quick business-friendly packaging; 2013 adjustment is relatively large, and design a Private Tea - The tea bag sealed with foil, play the necessary isolation protective effect, while the external to make biodegradable kraft paperboard packaging, ecology, environmental protection, reducing the value-added product packaging, that which is fine, compact, easy to carry out. "We're not selling tea packaging, we give their position is to build a good brand and good quality." Cheng Na said.
Squeeze out the bubble economy in 2014 on the idea of patrons began to return to reason, especially through a series of visits, observations, Cheng Na "light packaging and heavy endoplasmic" feeling more obvious, but also confirms the Sacred Valley Mountain judgment. That is, in this year, the owners of tea has become a mainstream product sales, the Sacred Valley Camellia field success Rainforest Alliance certification by the United States.
"As long as we do a good job protecting the tea itself, so that consumers would be reluctant to spend a penny on the packaging, tea is the tea quality than we, as producers, sellers should not be deviated from tea products property, we make tea initiative to return to its proper value go up, so that people get real benefits. "Cheng Na said.
Positive and tea language: packaging possibilities
Shaped like a folding fan, deemed chopsticks. Get hands looked him, I saw five rich in ancient word "governance White Pearl" appeared. Open the box, one spherical tea show in front of everyone, the shape of immortality, and seems to confirm the phrase "tea a year, three drugs, five treasure, seven Dan" Minyan. This exquisite tea boxes of paper folded, at the lowest cost to make delicate feeling, the cost savings out of the packaging to make a brew pearl white mug to give the best customer, which is positive and tea language for White pearl design. Positive and tea language head 郑海萍 say, this quaint yet compact and easy to carry, easy to brew tea, tea advocate is fast life.
In addition, the "New Year Series" of another product, taking into account the need for reciprocity, and tea are the cost savings out of the language on the packaging made of bubble tea test equipment, along with the sale of tea. "Now everyone regardless of their own drinking or send friends and family are more rational. For tea is tea, before patrons can send a friend first try bubble tea drink loaded to a friend, like the taste of tea You can give him, if not for him the taste of tea, tea gift box itself does not destroy, but also can give other suitable friends. "Zheng Haiping said," the cost of packaging to a minimum, but also the original natural order easy to carry as a standard. simple, natural, simple, is a standard that we want to pursue. "In addition, for some suitable collection of tea, Zheng Haiping choose to look higher grade pottery, or the cost is not high, but the quality cans do a good package, but also the future of these jars secondary use, not wasted.
"Today in the large environmental impact, fewer and fewer people gifts, more and more people understand the tea, love tea grown man teams. They generally prefer the traditional culture, but also prefer the simple, simple, natural things. This would mean that the quality of the tea merchants will be getting better and better, simple and practical packaging will become increasingly popular. At the same time, we also advocate tea packaging possibilities, since we sell is tea, it should be based products packaging, supplemented with quality tea packaging foil, not upside down, resulting in a waste of resources. "

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