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Silicone oil peculiar application

This is a superficial era debris can be first recognized and remembered becomes critical.
We can not replace the consumer thinking, because in most cases, the ads are in a consumer is under shallow reading and viewing conditions, the advent of the era of fragmentation exacerbated this situation, consumers can only time is too short accept too much information, and let this situation become a reality, not just to do brand advertising first, but only to do.
As a non-silicone oil scalp treatments on the market leader in China, mayonnaise source is how to do, "was the first, it is only" - in this case, small dialogue mayonnaise source brand creative strategist, creative first Chinese person - Mr. Ye, draw a clear answer.
Figure: "China planning the first person," Mr. Ye
1. Ye teacher, recently mayonnaise source exclusive title of "Legend of the Wu Mei Niang" ratings hit, why you would recommend to the title of this drama Zi source -
A: "Wu Mei Niang Legend" is very recent fire a drama, whether it is still a topic of conversation from the ratings are severely pocketed the eye of the audience. This case belongs goodly. At first, the reason why the proposal mayonnaise source Hunan TV in 2015 won the title of the whole year, mainly based on advertising must be accurate principles. In the fourth quarter of 2014, AIDS has been the sole source of the title of the CCTV-8's "gold thing," 2015 is the year to win exclusive title. And in addition to CCTV, Hunan Satellite TV is the most influential television platform, mayonnaise source must pass in order to become bigger and stronger strong media voice, the fastest and most effective way to establish AIDS source "no silicone oil scalp care," the high-end designer brand image .
2. How do you think the Chinese market, brand development and creative care of -
A: As you know, the vast majority of Chinese personal care market is international brands occupy them through science and technology, advertising, and even low-cost strategy has been to suppress the domestic brands, almost a monopoly in the channel. China's personal care industry, then we need a national brand led the rise of domestic brands. China is now mostly focused on personal care brand television advertising in the hair, the hair reflects a supple, bright, national care brand to rise, not only from the concept of the product positioning and segmentation is different from traditional personal care products, in advertising They want a more creative forms of advertising different from, so as to be remembered the first time consumers. If this ad is no personality, that is equal to court death.
3. Do you think a good TVC, what kind of impact on product sales -
Answer: TVC is to inform and educate consumers of important ways, is a powerful tool for the promotion of brand communication, and television advertising in the minds of consumers have a certain authority. Good advertising must be that consumers remember! Your ad did ya again, if consumers do not remember, do not buy the products, that is the name of the first to play the creative arts, those obscure complex advertising, I think it is brand of crime.
When we give AIDS creative source, many times with AIDS source of marketing communication team to explore, and a series of market and consumer research, in hopes of presenting an advertisement by the market to help us source mayonnaise Such a national enterprises against international brands.
4. "wash a lifetime hair, scalp you washed it -" This slogan has gained, when you are focused on how to make mayonnaise source "no silicone oil scalp care," the brand label -
A: I Mr. Ye advertising for 24 years, Mr. Ye marketing planning agencies do when I told my team say that advertising is the most important thing, "said the man, then." Say straightaway so that consumers feel approachable words. So we are in the process of communicating with Abacus, we also learned that no silicone formula products are natural, natural, no silicone, no irritation, scalp treatments are nourishing source label, but in advertising to focus on showing what point in the end, We also had a heated debate, the final decision to focus on the "no silicone oil," at this point, "no silicone" simple, direct and clear form the distinction with other brands, consumers understand, remember.

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