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News > Dynamic industry > Chinese fast food market trends

Chinese fast food market trends

Western-style fast food, people first thought is Hamburg, mentioning Chinese fast food, people first thought is rice, steamed buns. The former no technical content, taste is also very simple, it makes a KFC, McDonald's international brand. The rice buns behind thousands of years of cultural and gastronomic cuisine mouth billions of people backing, but has yet to make a world-class big, which in any case is a shameful thing.
Standardization of Chinese fast food is not the cause curse
Where is the problem? Industry analysis, concluded that, not only rice buns, all Chinese fast food to do that kind of like Ken two standardized, there is a certain degree of difficulty. Standardization of Chinese fast food is the curse, and now a few into the industry consensus. However, it is really such a thing?
Let's analyze, Kentucky was created by Colonel Harland Sanders in 1930, McDonald's was founded in 1940 in the United States, two major international fast food brands have can be traced back centuries. In fact, history is not the focus, the focus is the intentions of the two brands to create their barbaric growth in China.
Just as the overall growth of the domestic food market slowdown, catering companies suffered a serious setback, earnings pressure, and for many industry professionals optimistic before the mass urban fast-food industry is no exception pressures facing the challenge of Alexander and exploration of transition, 2014 August, a "City snack vertical electric provider" for the positioning of the innovative thinking of the Internet fast food chain brand, is strong landing in Kunming, Yunnan, Kunming launched by a large number of users of the crazy crowd, to promote their "health, nutrition, fast , peace of mind, "the white-collar lunch Huimin demonstration model.
Will tell the story of the brand is a good brand
Know how to tell stories, that were so, no loading force, hammer mobile phone sector can do catering sector "home plan" is to do so, and they have done relatively successful. House plans to ensure taste delicious, while in the "story" to achieve a breakthrough. They are based on "finding the best balance between taste and health", from the ingredients to the kitchen every detail highlights not loaded to force character.
Oil: Featured north sesame oil
Oil house plan selection northern "month of oil" - sesame oil, sesame oil is rich in "essential unsaturated fatty acids", originally confinement maternal prerogative to enjoy. House plan say the reasons for selecting half the sesame oil in order to meet the entrepreneur's selfish, blows to his hometown of economic development and construction of these cliches, sesame oil and natural green and healthy is unparalleled.
With rice: rice Featured Founder county town Fen Ran autumn rice
From 45 degrees north latitude, Rich Rice County town of China Founder Fen Ran autumn rice, rice milk quality color white as jade, rice crisp, thick but not sticky, cold is not regenerative, taste the taste of infinity, safe nutrients than the national organic food testing standards. Without saying a word emperor ate said: "! Good"
Packaging: original ecological kraft paper
The biggest difference with the traditional form of house plans to fast-food product is packaged form, (here intentionally omitted) from the outside the whole package to the built-in lunch boxes, chopsticks are used uniform color kraft paper. House plans custom packaging, the unity of imported kraft paper, but due to the high cost of imported kraft paper, and even suppliers recommend using domestic quality is not bad but inexpensive Sichuan kraft paper, but the color will be slightly different. But the idea was immediately entrepreneurs strangled in the cradle of.
Delivery: developed logistics system
Seemingly house plan "Delivery little brother" infinite beauty, may be behind this scenery is the result of hard work of entrepreneurs behind. House plan developed logistics scheduling system, only to ensure efficient and safe delivery of work little brother.
House plans to intelligent logistics system is based on micro-channel open automatically judge after a limited interface development can be achieved there foreground orders automatically notify bound micro micro-channel signal automatically after the reception confirmation notification kitchen and connected to a wireless printer to print small ticket, kitchen confirm delivery at that time the distance address and takeaway staff and micro-channel notification to the most appropriate distribution of this single delivery man, delivery man began receiving orders, when the position of takeaway members distance into ordering the user's location 100 meters automatic micro-letter notifying the user meal will be to remind the user to prepare cash received meal. After the delivery man delivery is complete click micro-channel distribution is completed automatically notify invite external users to rate the service salesman, when 30 minutes later (user finished eating) micro-letter inviting users to track food tastes score. Front confirmation, kitchen confirm delivery man began distribution and other node user will receive real-time dynamic process messages, rather than ordering is received after this takeaway meal before we know were there yet. House plans and distribution equipment used in positioning member is a domestic intelligence watch.
This year, do the Internet are going to sell a pancake fruit! Do have one thing in common Internet: the pursuit of the ultimate experience of the product, after all, and the program can be programmed ape compiled out of ah! KFC, McDonald's successful experience in its standardization is not doing much good, but they are hard to do in the business, continue to use the story to let the outside world know themselves. House plans with the pursuit of the ultimate Internet founder and spiritual thinking to join the catering sector, so that people are not alive, but alive.