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News > Dynamic industry > Kraft creative

Kraft creative

Kraft paper with a folded wallet, handmade plate buttons jewelry, silverware, hand-drawn maps and creative postcard ...... Recently, a group of students at Tongji University with his creative design work, on weekends, go to the fashion landmark in Shanghai a - at Moganshan road M50 Creative Park "Liantan."
College students creative design work, at school and see all very good, but in the end there is no market outlets? A few days ago, "Lian Tan," the transcript baked: Tongji large and small 14 student teams, sell all kinds of original design "commodity" 279, sales exceeded 8,000 yuan.
The students, the more valuable than the sales performance is the feedback from the market. And market directly face to face, really grad - Some teams brought the merchandise sold out in the first half, rushing too late night overtime; some preliminary promising "commodity" in the market suffered poor sales; there's team "dumbfounding": flagship product sell additional products have been favorable.
Many customers are in the designer's idea for the bill
M50 Suzhou River in the park, "Tongji creative market" held to attract a lot of passers-by stopped. Field stall "stall", many of which are already in the business of Tongji students.
College of Design Innovation at Tongji graduate one of Xie Xiaoyu, formal entrepreneurship is in five months ago. At that time, one idea after repeated deliberation, becomes a product: a brown paper to fold his hand a few times, can be folded into a wallet.
In this creative city focus, Xie Xiaoyu wallet is very popular, when someone pays for. Long priced 70 yuan a folder, opened it, the wallet function zoning and general market selling almost the same, fully functional, there is space to put the bill also has slot, pretend to be a bank card, transportation card. "Spend two or three months, no problem." Cherish curiosity customer experience, the spot to restore the purse into a piece of paper, then quickly folded as - a process that is only tens of seconds, it is very difficult to replicate.
In order to impress more buyers, Xie Xiaoyu had his wallet behind at the scene of the "story." It turned out that in the original design purse, Xie Xiaoyu heard a lot of "Sunshine home" with intellectual disabilities need to do it manually, one favorable rehabilitation, on the other hand bear these simple labor, they can support themselves. Insist on a piece of paper folded out a wallet, without complicated tools, Xie Xiaoyu's insistence on the wallet design concept, and this related. He hoped to be the wallet when mass production, the deal could be borne by the "Sunshine Home" to help more people with intellectual disabilities themselves.
Before this Liantan, Xie Xiaoyu already have their own "Taobao shop." According to him, already have similar products online, along with a product with a single, instruction sheet has been out. So now, he is considering to take the "private custom" line, so that the instruction sheet and original products can not compete.
And Xie Xiaoyu, like many of the "stall" in face to face contact with the customer, and strive to explain their own product design. Some people insist on hand-painted design drawings, "Now do the design to be used for computer graphics, I would like to try to get rid of dependence on computers, to show handmade charm"; it was also particularly interested in the cultural Supplements, "cheongsam decline, will produce flowers formula Pankou fewer and fewer people, this handiwork to when you want to save. "
In the opinion of these students, it is the original product, many customers are in the designer's idea for the bill - the most important new ideas and mind.
But surging poll bazaar where not all ideas can make people pocket. Most to "stall" who impressed many with the school logo of the original design, whether it is wind chimes, mirror or postcards, these do not need to yell of "best sellers" Once out of school in the school, and the reaction was flat . "It seems that we really have to think of the market the products in question."
Teachings from the market, more effective than the teacher's comments
"Let the Students' ability to improve innovation and entrepreneurship, and perhaps not the best teacher in school, and in the market." The build creative market platform, "Behind the scenes", it Tongji entrepreneurship Valley. Venture Valley Leader told reporters at the end to go to the official opening of Tongji entrepreneurship Valley, plays the role of business incubators college students. This site Liantan some student projects, and some have contracted Valley entrepreneur, is hatching stage. "Direct feedback from the market for this type of venture is most helpful, even more effective than the instructors' opinions."
In the two-day creative market, the most dramatic story takes place in the "stall" Zhu Huadong body. At school, Zhu Huadong minor celebrity, his entrepreneurial project called "green one", originated in community activities: 7 dollars to rent a pot with succulents, the next 21 days, the plants are taken care of by the buyer and write planting logs, "Write what will do." After 21 days, the buyer shall be produced plants and planting logs, it starts the next paragraph drift.
Zhu Huadong said that this event was originally designed to expand students circles. To map "fun", he said in community activities together buyers who will teach science tie-dye, do embossed jewelry. Students enrolled in a row in a long queue, Zhu Huadong simply learn millet phone "hunger marketing" that move, limited daily seven pots of plants, control activities scale. So far, there are still many students in other plants, "big bang" every day.
Extending entrepreneurial ideas from community activities. Zhu Huadong introduced, named "Green an" item sold is not drifting plants, but a service concept - When you buy a product design, you'll enjoy it a lot behind an additional service activities.
Although the idea of buying service sounds fantastic, but in the creative market, the Zhu Huadong contact the real market: 7 dollars a pot plant on campus mad rush, the scene no one cares; and as participate in activities additional products homemade jewelry resin flowers, but was berserk, many customers do not even ask the entire purchase price, it was also requires reservation ...... first morning in the stall, many creative products Zhu Huadong stalls on sale exhausted up.
Yang Xutao introduced creative market after closing time, many of the "stall" spontaneously called team members to negotiate development plan. Some proposed to recruit full-time finance, while others sprouted out of the intention flagship product transformation. Reporters learned that many students the creative city set designer, many from non-design majors, including environmental science, economics and management, law and so on.
Tongji side said that with the on-line entrepreneurs Valley II, the future will provide more power lifting platform for innovation and entrepreneurship in students, including students across space, providing cross-regional joint venture may, in cooperation with business organizations for student teams business practices to provide real markets.