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  • Chinese food packaging characteristics and manifestations.

    Chinese people in the gift wrapping prominent feature is the use of the auspicious patterns. In the Spring Festival, Mid-Autumn Festival and other traditional gift wrap, we can often see "Moon", "four gratifying" and other patterns; in blessing, the birthday gift packaging, common to "turtle Songhe" meaning "longevity" to "Heaven and Earth" symbol "long" to "fish" symbol "surplus" to "Peony" symbolic "rich" and other patterns. China's traditional colorful patterns, usually images of nature as a theme or a traditional story with meaning, symbolism, under the guise, analogy and so subtle metaphor for artistic expression, the expression of the people for a better life.


    In pastry gift packaging, for example, there are mainly:


    1, color plastic film packaging: It is packaged cakes mainstream, there are so few of such packaging characteristics: ① color beautiful, seductive luster, beautify display shelf display, induce people to buy. This is mainly present advanced color printing technology, make color prints of the film to produce a premium aesthetic effect, more authenticity observability, seductive than the inner kind. ② convenient consumption: torn eat, easy to carry, which is an advantage color plastic film packaging, as children and women of leisure food, this is still very pour packaging. ② maintain health, pollution must cover, a bag, you can give a sense of safety and health. So this type of packaging has been a manufacturer and consumers are willing to accept the form, but the fly in the ointment packaging degradation difficult, easy to form the "white" pollution, is not conducive to environmental protection.


    2, Paper Packaging: As the color plastic film packaging advanced, safe, fast, relatively speaking, had a tremendous impact on the paper packaging, paper products, packaging make from the past dominance, transferred to the attachment of position, and in their own unique fields, maintain their own place. This field contains three distinct aspects: ① outside the box (the box), it is color plastic film can not be replaced because, as outside the box with paper products transportation, storage, display convenience and ease of carry, and beautiful and so printing results. So paper packaging for puddings, it still occupies an important position. ② upscale pastry gift boxes, paper products must also be made through the design and printing, crafted to enhance the quality of taste, to reflect the noble worth, to complete the art of reproduction. Do not you see, in the Mid-Autumn Festival is approaching, the major supermarkets appeared moon cake gift boxes, magnificent, elegant and chic, exquisite, and both are made of paper products to complete. From this point, any metallic or other aspects of plastic packaging products, paper products can not replace the advantages of universality. ② relatively low simple ordinary pastry packaging. In order to facilitate the health and the role of the general type of small carton packaging simple, simple piece of paper, printed on a simple random pattern, or print patterns, wrapped pastries, picked up and left, it's that simple trouble this package at a lower level of consumption in rural street stalls or shopping malls Duitou, could be seen, and there is a certain market space.


    3, decorations Packaging: The packaging is in recent years as economic development, people's living standards improve, coupled with changes in cultural needs and gradually thrive. Range which involves, in addition to drinks, and other crafts, showing a bright spot in terms of cakes are also prominent. Especially during the Mid-Autumn Festival, just approached the grocery store, it is easy to see with plastic products, bamboo products, paper products, wood products, metal products, packaging a wide variety of decorations, such as the more common type of pagoda Temple of Heaven type, dragon boat type, pavilion type, watch type, model horse, Moon type and so on. After the pastry used to facilitate people, but also to keep a craft for viewing. This form of packaging, it should be said is a new family, is a manifestation of culture and taste, but also the packaging design personnel challenges and opportunities given.


    4, plastic and other packaging products, plastic packaging which can be different from the color film refers to a rigid plastic packaging, transparent and opaque plastic packaging products and by printing and other artistic processing plastic article (such as gift box), as well as play a supporting role in a plastic-lined boxes. This class wraps filled with a wide variety of packaging products to the field and there is a potential to grow. And as the other products that are not commonly refers primarily there sometimes appears packaging products, packaging products such as tin, bamboo, straw craft packaging, wood products packaging, lotus leaves, corn leaves and other raw materials and packaging materials (such as dumplings, are brown leaves many years to complete). The packaging is mainly affected by the impact of resource conditions and limitations, as well as specific restrictions folk culture, it is not mainstream pastry packaging, but as a return to natural green food and protection of the environment and enhance the artistic aspects of quality aspects, and abundant form of packaging has played a positive role, with a great potential to be tapped.

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