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News > Dynamic industry > Not want to be able to do specialty

Not want to be able to do specialty

Recently the industry's attention, obviously warming specialty paper, specialty paper companies have not only launched, increased production of news, which takes several industry-specific specialty as an important meeting to discuss the topic, it was generally optimistic about the future of specialty paper, it seems confidence. It's no wonder, for Chinese papermaking enterprises, most of the market is already "Red Sea" monstrous, had a Ku Haha, this small piece of the last remaining "Blue Ocean" is naturally flock after fear man.
Specialty biggest feature is the production of small, complex and expensive process, has always been regarded as a "niche market."
Recently, why would attract so much strength swarm? The most direct reason is that the market is not saturated yet. The deeper reason is that the market breadth is not enough, technology needs to be improved, although a lot of the number of manufacturers, but the specialty production is still relatively small, can not fully meet the needs of the domestic market, some products need to make up for gaps in the market through imports. It seems that the market seems there is room for continued growth.
China Paper Association Statistics Committee specialty show, in 2013, production in 59 specialty companies for 2,063,800 tons, an average annual growth of 35%. Such high-speed growth, zero growth into the plight of the paper industry, is tantamount to a dream come true. If the scope of the concept of specialty relaxation nationwide specialty paper production in 2013 was about 4.7 million tons, with an average annual growth rate of about 17% in the current Chinese economy has entered a new normal environment, this is a very high growth speed.
Flocked
Specialty is a big concept, worldwide more than 5000 kinds, at least there are thousands on the Chinese market, specific to each segment of paper types, each market is not so big, and some products have been saturated or surplus. Currently, specialty paper industry operating rate of about 80%, some enterprises in only about 70%. Cause underemployment rate, one of the current economic and industry environment influenced specialty paper market. Second, in recent years to accelerate specialty investment, capacity growth too fast.
Some traditional, relatively large specialty paper business, are in a monopoly position in their segments, for example Guanhao high, Kane shares, Minfengtezhi, Qi Feng new material, etc., they take advantage of market advantages continue to increase investment expand production capacity, secure their own advantage. There are some large paper companies began promising specialty markets, such as Nine Dragons Paper, Sun Paper also began to focus on specialty products, they use their financial advantage to enter this field, some companies have invested large sums of money to build production lines.
According to incomplete statistics appoint special paper, the past three years, every year there are 40-50 million yuan of funds into specialty areas, with an average annual production capacity at 600,000 -70 million tons of production capacity of its consequences is that in recent years, sustained and rapid growth, the market competition, prices dropped significantly.
Not self-willed
Specialty special reason why, is because many varieties, small market, small-scale features, although there are advantages of high value-added, accustomed to the size of the winning companies, specialty paper is not "a good project."
A specialty business executives spoke of wishing to enter the field of specialty must be the "ideal", there must be accurate positioning, must rely on various resources, and to be willing to invest money, there must also retain talent, Be confident but to persevere. After listening to the veterans heartfelt sentiment, the first feeling is, do specialty harder than doing other kinds of paper, not who want to be able to do.
Uh, that's true. There are thousands of specialty paper, one is to choose which products will be a headache, finished out painstaking research, market opportunities we might have missed. Specialty of technology accumulation, talent precipitation, high demands for technological innovation, no years of persistence, hard to stand out and get good returns. It is important not only to money but also to headstrong, we must be willing to look for investment, adhere to vote. These will be able to truly succeed? Not!
Chinese people like the biggest feature is the "rush", specialty piece of "honey cake" was never great, the parties divided up again, the consequences that could be assigned to the "soup" less and less.
Specific to the real money investment money, waste effort insist that things really have to weigh carefully.

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