Where is the future of print media-Iota

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News > Dynamic industry > Where is the future of print media

Where is the future of print media

Currently, due to a variety of factors such as the impact of new media, print media never had encountered difficulties and challenges readers to reduced operating efficiency decline, the paper media is facing unprecedented pressures and crises. Faced with the new media, even though the print media still has its own advantages, but the advantage does not mean the future. In the face of all the difficulties, the paper media must change their thinking, creative thinking, we must ponder his future lies.
Print, tomorrow
2014 New Year's Day, founded in 1999 in Shanghai, "Evening News" suspends, which again lead to sigh and shake in the industry, mouthing paper media and therefore tragic voice sounded again. As the network and other new media impact and influence of other factors, some print media ceased publication, many print media advertising continued to exist, the circulation decline, falling profits, the reader reduce influence weakened ...... an indisputable fact is: paper media and traditional "allies" relationship readers, being all in the hands of mobile devices, can be seen at any time in the form of news happening replaced. Once the envy of the print media really into the winter, many felt paper media has never been lost, the future is full of confusion.
Indeed, with the progress of the times and technology, a large number of new communication forms news sites, microblogging, micro-channel, micro as the other emerging, changing the past single people get the news the way. New media's "first time", "first speed" and "Information mass" to attract a lot of people shift their eyes, so that print media have lost many readers, paper-borne slow and contents of a single disadvantage, in front of the new media exposed. Coupled with the traditional paper media for their own reasons, a lot of people's eyes left the paper media. Today, on the train, on the bus, everywhere you can see the mobile Internet to read news of people, but rarely seen in the past read newspapers, magazines passengers. Progress of time, compressed paper media space. Although this paper media to bring a sense of crisis, but no one can stop the progress of history.
Paper media is really no advantage it?
Admittedly, in the face of new media, whether it is speed, mass, or spread form, change shape, and print media have lost their original advantage, which is the main cause of the decline of print media operating efficiency. But new media is not perfect, it also has its own weaknesses, such as fragmentation, light reading, poor credibility. Thus, compared to the new media, print media is not without merit, still has its own advantages that even the new media can not match. Can not see it, obviously not objective.
So, compared with new media, print media as well as what advantage?
First, the trust value. Currently, in the new media era, full of all kinds of information network, the information in different ways, half-truths, many of them false information and rumors, so that people even see online information, but also not fully convinced, sometimes looking for confirmation paper media. "Repeated false news on Weibo, pervasive rumor, 'Jin Yong is death' 'Lu Xun's works great retreat' and other fake news are derived from the micro-Bo," "network as a message is generated, publishing, interactive platform for the dissemination of false news has a huge role in promoting "[1]. The paper media for many years professional character, to develop a reliable authenticity paper media have been the truth as their own lives. Although occasionally there will be individual paper media of false news, but the authenticity of the stick paper media almost harsh. Therefore, many people still believe in the authenticity of the paper media unbreakable character. This is the most basic advantages of paper media.
Second, the original value. Although the new media has many advantages worth the paper media to learn, but it also has its own shortcomings. For example, the original news less, and print media with a large number own editorial team, the vast majority of published news of his own original, even exclusive. Some websites and other new media, not their own editorial team, even though some sites have their own editorial team, but because of the relevant provisions of the interview a lot of people do not qualify. So, websites and other new media have to rely on paper media, the news media on paper repair pruning shears, copied to himself. According to statistics, news sites, more than 80 percent of the news and information are derived from the print media, left the paper media, new media may also struggling. So, just keep the original paper media forms, holds news production content, you will not lose the initiative fundamentally.
Third, the local value. The new mass media information, a lot of information is not limited, which satisfy the desire of many people the information to some extent. But it lacks the news of "localization", it is difficult to meet people "localization" of the demand for news "proximity." And most print media have their own area, living in their own local community, has its own "positions" on the local people, these paper media, of course, has its own value and attractiveness of the region. Because these paper media content with their most "near" and "intimacy."
Fourth, the intellectual values. Spread fast, you can own sound, informative, this is an irreplaceable advantage of new media, new media, but also exposed the "light reading" "fragmentation" of the shortcomings and deficiencies. In the modern era, there are a lot of various social elements, resulting in people's thinking, attitude is also diverse, people in more than impetuous, often also want to stop and listen to his heart, his soul, and so on. Therefore, they also need to see some ideas from the various types of information they need to make up their own mind, emotions and reading needs, for example, they not only need to press, but would like to know why it happened the news, this news also behind What news, and these are "shallow reading" "fragmentation" of the new media is difficult to provide. But that paper media can do. For example, the traditional paper media commentary, as well as long-standing in-depth reports, as well as the long-term good news Jina, background analysis and depth of the excavation, these are the advantages of paper media lies.
Fifth, the functional value. In our country, including the print media, including the news media, "the mouthpiece of the party and the government" has a special status and role. With the development of the times, even though there are some metropolitan paper media will disappear as the market changes, but the party newspaper and other major newspapers in a given period will never die, because it bears a special mission, has a special feature, it is impossible have any new media can take the place of the party newspaper.
In fact, these advantages is the print media, so that the print media still have rich soil to survive. July 25, 2013, the State Press and Publication Administration of Radio, released data show that in 2012, a total of 1918 kinds of publishing newspapers, the average print run of 227 620 000 copies of a total print run of 48.226 billion copies. These figures, compared with 2011, although the number of newspaper types fell 0.52%, but the average impression of grew 5.79%, an increase of 3.17% of the total number of copies. In other words, although the impact of new media, and some print media ceased, but the total number of copies of paper media has not decreased, but increased, the print media still has a certain vitality.

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