Newsprint prices in the first half down parsing reasons.-Iota

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News > Dynamic industry > Newsprint prices in the first half down parsing reasons.

Newsprint prices in the first half down parsing reasons.

In 2011, domestic newsprint prices from 48 grams 4700 yuan / ton soared to 5500 yuan / ton, which makes the cost of the surge in the face of each newspaper is somewhat too much. In a market economy, newsprint and other commodities, the price of the main factors affecting the market is supply and demand. Analysis of the 2011 round of price increases that, the official China Daily association analysis, the reason is that "the production costs, some manufacturers were forced to take lower operation rate, the change in product variety and other measures to make newsprint production period of tensions to achieve the purpose of the mill cut insured. "
In 2012, despite newsprint prices have not returned to the "4" range, prices continued rising trend has not appeared. But the newspaper, newsprint mill in the first half but had felt the market has undergone significant changes. What this change mean? What is the cause of this change? Newsprint market trend in the second half, how will? In the July 11 meeting of the Organization by the China Daily in 2012 newsprint market information exchange meeting, IAPA, newspaper, newsprint mill delegates exchange, looking for answers to these questions.
Why lower newsprint prices in the first half
48 grams domestic newsprint prices remain at around the first half of 5300 yuan / ton, "China Press and Publication News" reporter in communication with some of my colleagues when the press learned that newsprint has recently been reduced to about 5200 yuan / ton. "This year, newsprint market overcapacity, oversupply." Gao Feng, general manager of Huatai Group Co., said. Well, the first half of this year, newsprint Why overcapacity situation? Oversupply caused this change in supply and demand as well as the reasons for lower prices of newsprint what is?
Daily production capacity to reduce demand for paper mill
According to the China Association reported that the person responsible for the analysis, by the end of 2011, each mill in 2012 in order to seize the market and other factors, are increasing newsprint operation rate. Guangzhou, Guangdong Huatai mill and normal production of the new mill will increase the supply of newsprint. The reason for the increase in supply, assistant general manager of the Paper Co., Ltd. Guangzhou Han Chunhui, said the international financial crisis, slowdown in the domestic economy as a whole, consumption of paper and paper products have been reduced demand, paper prices and 2011 year-over-year, about $ 40 / ton drop; in addition, because of the culture of paper production capacity oversupply, weak downstream demand, resulting in the early culture of the paper converting back newsprint newsprint business, and therefore an increase in newsprint production.
National Bureau of one set of data confirms the above statement - the country from January to May newsprint production 1.664 million tons, an increase of 13.7%. However, the increase in newsprint production, adequate market supply, while the newspaper on newsprint purchases has declined. Han Chunhui analysts say this is due in 2011 failed to timely delivery of newsprint orders are delivered in the traditional off-season focus first quarter of 2012, resulting in higher inventory newspaper, delays in the procurement plan to reduce purchases; on the other hand is Daily circulation fell due, as well as the decline in newspaper advertising business forum reduce lead, prompting the newspaper newsprint purchases declined.
Imports increase the impact of the domestic market
Part of the newspaper in the first half of 2012 procurement of imported newsprint, but also to some extent reduce the domestic newsprint newspaper purchases.
Han Chunhui said that, due to the impact of electronic media, sluggish economic environment, and other factors affecting the market oversupply, and the international newsprint prices have been running low since 2011, resulting in significant increase in the number of imported newsprint in the first half of 2012. China Daily, the official Association believes that with the anti-dumping duty of imported newsprint cancel and economic globalization, import and domestic newsprint newsprint has stood on the same platform, its share will be reflected annually.
Data show that in January 2012 to June of newsprint imports about 5.2 million tons in the last six years, the largest amount of imports a year. Among the main South Korean newsprint, about 80% of total imports. January to May this year, South Korean newsprint imports reached 3.9719 million tons, while the year 2011 only 115 tons of newsprint imported from Korea. "The main reason is a 2011 South Korean newsprint agents seize the high level of newsprint prices, tight supply timing, and north, east part of some larger customers to sign contracts for the supply of the domestic newsprint market has formed a certain impact." Han Chunhui said.
Import newsprint for domestic newspapers have a choice, for the present can also reduce some of the costs, the more important is the use of imported newsprint will consciously form a vision of globalization, can make good use of domestic and foreign markets. But Han from the perspective of newsprint producers and domestic newsprint newsprint imports were compared with respect quality "of imported and domestic newsprint newsprint have some differences, and the manufacturer's service capacity is limited due to geographical reasons, together with its weight calculations domestic newsprint significant different, so under the same conditions, the price of imported newsprint has no advantage at all. "Insiders also believe that the use of imported newsprint has some shortcomings. For example, the delivery is relatively slow for domestic paper, which normally takes a month or more; for example, closely related to the exchange rate, political events, such as international shipping prices, price volatility fast.
"China Press and Publication News" reporter in communication with the industry learned when, after the domestic newsprint prices in the second quarter due to lower import newsprint impact on the domestic newsprint market is continuing to decay. Therefore, from this point of view, although the first half of the domestic newsprint imported newsprint market has brought some impact, but the efforts are limited.
Accelerate the transformation of media advertising revenue
Newspaper advertising declined, ...... in the newsprint market information exchange meeting, "slipped" high frequency words appear in conversation delegates in circulation decline. The press and paper sector, due to reduced newspaper print advertising revenue and the reduction of the amount has become unavoidable topic.
China News Association, the official said that this year, affected by the international economic situation, China's economic downward pressure is increased further, the first quarter GDP grew 8.1%, compared with the previous quarter, down 0.8 percentage points, is the fifth consecutive quarter slowdown hit a nearly 10-year low quarter in addition to the international financial crisis, the economic slowdown is accompanied by our newspaper business into a downturn. "Advertising is a barometer of economic development, the first half of this year, the entire newspaper advertising business began to enter a downward spiral, because one advertising source of a problem, such as reducing the amount of real estate development, high car ownership, real estate and automotive advertising industry with the brunt, with the Advertising Review intensified medicine and health products, access to running such advertising also increased the difficulty; the second is the impact of new media, advertising, Internet advertising is representative of the new media and new technology advertising, its main business the number and advertising market share in the rising business. statistics show that Internet advertising has greatly exceeded the radio ads, newspaper ads and begin to catch up. "
Data show that in January 2012 to May, the decline in newspaper advertising industry, real estate advertising fell by 18.5%, retail trade dropped 8.3 percent, automotive down 10.8%. In this regard, the official China Daily Society respect "for newspaper ads negative contribution rate three sectors reached 97.1%, no matter what other industry can not make up for the huge growth of the missing." It is understood that the advertising business is the biggest impact in East China and South China, the central and western parts of the newspaper newspaper level remained relatively stable and a slight increase; the first half of the distribution market is not optimistic, the central level party newspaper circulation newspapers and maintained at all levels stable release Metropolis declined. Undoubtedly, these fall on the newspaper's annual paper consumption will have a negligible impact.
Han competitive environment from the perspective of the media analysis of this "decline." She believes that by the new media advertising as well as the economic downturn background diversion major weakness affecting many industries, such as advertising, newspaper advertising shrink, many large newspapers and therefore continue to be integrated across from newspapers to radio, television, Internet, outdoor, DM direct investment and other media. Also due to the new media to accelerate the transformation of the newspaper, newspaper printing reduction, newsprint demand declined.

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