Rational response \"winter\" join hands to tide over-Iota

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News > Dynamic industry > Rational response \"winter\" join hands to tide over

Rational response \"winter\" join hands to tide over

"The future prospects of newsprint market is not optimistic, until now newsprint mill heart is cold." Newspaper supplies in China at the annual meeting held recently organized by the China Association of Newspapers, assistant general manager of Guangzhou Paper Co., Ltd. , general manager of sales Han's words to reporters impressed, but this one "cool" word also other participants newsprint mill representatives struck a chord.
Just after passing out on the basis of the annual meeting of the information published "domestic newsprint prices continue to decline," a text, around 2014 newsprint supply and demand of domestic and foreign markets, domestic major newspaper in 2014 the amount of paper, newsprint market forecasting future trends and other topics in-depth reports. In the face of the current situation is not optimistic about the newsprint market is already in front of us, and now some helpless Han practitioners and other newsprint mill and has a kind of view on this? Newsprint mill to prepare various measures taken to respond to the market trend of declining it ?
Key point
With the supply of the domestic newsprint production cuts in 2014 as well as the newsprint mill inventories slowly digested, the market experienced a serious oversupply of newsprint after reunification in 2015 to within the normal range, so that tends to balance supply and demand in the domestic newsprint market .
Since 2014, domestic newsprint prices have been at historic lows, the national average price has been reduced from 4350 yuan / ton to the current 4100 yuan / ton. In such a situation, all newsprint manufacturers are under a lot of pressure.
Since 2014, as a result of the country's major newsprint mill in accordance with the needs of small and medium sized limited production and converting part of the newsprint mill, production, overall production dropped significantly compared to last year.
Newsprint manufacturers and various newspapers are dependent on fish and water depth, both contemporary and challenges facing the impact of new media, but also need to understand and support each other, hold together for warmth, the common fight against newsprint and newspaper winter.
Newsprint industry overcapacity, inventories, sales are down and so growing problem, a substantial increase in accounts receivable of paper prices, labor costs, environmental protection investment, financing costs continue to rise. These changes in the market forced the newsprint industry to actively seek a way out, the optimization and upgrading of transformation identified as an important pioneering work.
2015 will be more balanced supply and demand forecast
Since 2014, domestic newsprint prices have been at historic lows, the national average price has been reduced from 4350 yuan / ton to the current 4100 yuan / ton. In such a situation, all newsprint manufacturers are under a lot of pressure, coupled with newspaper advertising downturn led to reduction in layout and Daily circulation decline and other factors, resulting in a substantial decline in newspaper newsprint purchases, Han Chunhui emotion newsprint mill now "there is no motivation to continue to expand. "
Deputy Secretary General of China Association of Newspapers Hu in an interview with reporters, said since 2014, due to the country's major newsprint mill in accordance with the needs of small and medium sized limited production and converting part of the newsprint mill, production, overall production dropped significantly compared to last year. For limited production, converting or stop newsprint mills have taken measures, Han with "calm" and "rational" to explain - "The current market price of newsprint and future trends has made newsprint manufacturers are very calm, rational manner manufacturers newsprint production capacity of rational optimization, rational arrangement of newsprint production and discontinued. "
For a recent discussion of the industry, many of the new media and print media's future prospects, newsprint manufacturers also have their own understanding. Han of them on paper media on many radical rhetoric does not agree, saying that "new media exaggerated aura, while ignoring the advantages of traditional paper media." In her view, the development of new media is really fast, but print media is still the backbone of the mainstream media, "according to our understanding of the situation to the major newspapers, newsprint demand in 2015 still remained steady or declined slightly, partly newspaper newsprint usage also grew. Therefore, we expect the overall demand for newsprint in 2015 will remain stable. "
Although the "sank", but also did all newsprint mill to the degree of despair. In addition to newsprint demand forecast to remain stable in the future, the Huhuai Fu, Han Chunhui, and many industry insiders have predicted that the supply of domestic newsprint will also be with the 2014 production as well as newsprint mill inventories slowly digested, after newsprint after a serious oversupply the market, in the year to return to the normal range, so that the domestic newsprint market supply and demand balance.
Restructuring and development to enhance the ability to resist risks
In the current market environment, in the long run every industry are constantly changing, are full of crisis, if not timely response is bound to be out of the market. Since 2013, the continuing impact of the global economic situation by various newspapers, paper prices experienced varying degrees of difficulty, especially newsprint industry overcapacity, inventories, sales are down and so growing problem, a substantial increase in paper prices accounts receivable, labor costs, environmental protection investment, financing costs continue to rise. These changes in the market forced the newsprint industry to actively seek a way out, the optimization and upgrading of transformation identified as an important pioneering work.
Already has 50 years of history, Shandong Chenming Group, currently based afforestation, pulp, and paper-based industry, the only one A, B, H three kinds of shares of listed companies, with Shouguang Chenming, Wuhan Chenming, Jiangxi Chenming, Jilin Chenming, Zhanjiang Chenming more than 10 subsidiaries, the Group's total assets of more than 500 billion yuan, annual pulp and paper production capacity of 8 million tons, entered the top 500 Chinese enterprises and the world's top 10 paper, was named China's listed companies hundred business. According to Yan Li, general manager of the Group of newsprint sales company, in recent years, the Group has invested nearly 30 billion yuan to increase structural adjustment, the construction of high-grade newsprint, coated paper, white cardboard, LWC, life paper, coated white cattle cardboard more than 10 world-class production line, and constantly improve the level of technical equipment, optimizing product mix, improve product quality. Among them, Guangdong Zhanjiang built both in scale and level of equipment are called world-class integrated pulp and paper project, it can produce 1 million tons of wood pulp and 600,000 tons of high-grade cultural paper, creating a corporate integrated pulp and paper development of a new situation.
Faced with the grim situation newsprint market, Shandong Huatai Paper Co., Ltd. now has taken a more active and prudent measures the effectiveness of the obvious "turn, stressed a" respect. According to the deputy general manager of Huatai Paper Li Guoshun introduction, on the one hand, the company has been transformed newsprint production line upgrade, adjust production capacity, optimize the structure of raw materials, production of high value-added products, the full realization of multi-species, multi-standard, differentiated production; on the other hand the chemical industry as the company's second largest industry, to develop salt chemicals, fine chemicals, chemical industry chain elongated, while actively promoting the joint development of modern logistics, finance and trade, and other industries to diversify the Group's sustainable development.
Daily paper work together and mutually beneficial cooperation and win-win
Since last year, the large environmental impact at home and abroad, newspapers, publishing and printing and paper industries are facing the complex market environment, the paper reported that the two sides to bring a new challenge, newsprint companies are also facing tremendous pressure on the operation. Yan Li said that from the internal point of view, this year, the company focused on improving product quality and service of the production process, raw material ratio were optimized adjustment, product quality has reached a new level and level, but at the same time operating costs significantly rise. Under the present circumstances, the company to adjust the product structure as the primary factor to consider, the monthly production of 1 million tons of newsprint, fine paper to ease market pressure, newsprint production by 390,000 tons in the early 2014 planning Yajian end of last year to 30 tons, is expected this year will be significantly cut, and during the Spring Festival will also take down other measures to relieve the pressure loss.
The view from outside the enterprise, raw materials, newspapers demand, market prices fell, logistics and other issues, resulting in newsprint manufacturers have entered a loss. In this regard, Yan Li bluntly, if such a situation there is no new changes in a short time the enterprise will soon be forced to stop production, the situation does not optimistic. "From the paper reported prospects of bilateral cooperation and the current market price of paper combined with the trend, rational return to 4300 yuan / ton to 4,500 yuan / ton price range, companies can still maintain operation in ensuring no loss of circumstances, therefore, we believe that paper reported that the two sides should focus on the long-term development of the market, strengthen communication, integrity win-win, work together for mutual benefit and common safeguard the long-term, stable, healthy and orderly market order. "
And Yan Li, as representative as newsprint prices, Han Chunhui, Li Guoshun paper companies also hope to be able to with the newspaper "mutual benefit and win-win cooperation." In their view, newsprint manufacturers and various newspapers are dependent on fish and water depth, the moment both sides are facing the impact and challenges of the new media, but also the need for mutual understanding, mutual support and hold together for warmth, the common fight against newsprint and newspaper winter. "The pressure this year newsprint mills are enormous, but they did not because of a loss of converting a large area, not because of the loss and reduce the quality of newsprint products, not because of the loss and lower standards of service, to ensure the normal quality of newspapers; the same newspaper is also facing pressure transition, but many see the current situation in the newspaper, issued a voice of reason, from our survey of newsprint market situation can be seen, they do not want the newsprint market ups and downs, do not want to see the newsprint manufacturers because losses discontinued, hope newsprint paper reported that a rational view of changes in market conditions. "Hu from the perspective of industry associations that, although the road is still difficult, but I hope the paper reported that can work a little more understanding, a little more confidence, more tolerant, more communication, will definitely tide over the crisis.
In addition, for the current issue of the newspaper encountered difficulties, Hu Huaifu hope Newspaper able to upgrade as soon as possible, through the issuance of the value of recycling, at the newspaper's paper-growing medium is replaced by a new situation, trying to make the newspaper features to maximize efficiency increase to the extreme, the traditional newspaper to have strength, opportunity, dignity and smooth transition. He said, "" China Youth Daily "Lecture by CY expand the influence of newspapers and create new economic growth point, Zhejiang reported by the media to enjoy the support of community home care service centers and innovative 'news + service' concept of media transformation and expansion of the media influence, Hangzhou daily Group 'daily feed' city distribution will rise as a strategic core business, not only increasing the daily send a single volume, but also with the newspaper distribution business matching, improve the circulation of the newspaper, "Yan Fu nas" With 'Media + performing Arts' cross-border business model enables advertisers incremental success, are the newspapers can learn from the case study. "

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