Eat accent, selling is trust-Iota

Products

News

Office Address:	Sunmoon Science Park, 985 Xingzhong Road, High-Tech Zone, Bengbu, China
Factory Address:	Mohekou Industrial Park, Huaishang District, Bengbu, Anhui, China
Contact:	Nathan Zhang
Phone:	0086-552-19805521900
FAX:	0086-552-3822922
Mobile:	19805521900/18119733779
WebSite:	www.siliconeoil.cn www.siliconeoil.net
Email:
QQ:	729118868

News > Dynamic industry > Eat accent, selling is trust

Eat accent, selling is trust

Flourishing social networking, online shopping also began to flock to the food table. This new format is full tone to meet demand, the existence of natural "invisibility", once the food safety problem, the seller only need to close shop in the virtual world can completely disappear in the vast sea.
At this time, far more than a thousand kilometers away in Beijing, the Cubs also time into the kitchen. "Today's shrimp how?" This is the day that she and partner classic dialogue. She plate from the hair, put on plastic gloves and started to take care of a box of crayfish.
White elephant Hands breakfast delivery "Morning America" and the Cubs hit lobster takeaway "Ma Bear" are just the brand name. In the mobile Internet era, they resign business, embrace national advocacy "grassroots wave of entrepreneurship." Since then, the world's two less white-collar office, but more than a pair can cook in one hand with one hand and micro-channel orders "network private cook."
However, faced with a wave of home-cooked food net sales is on the rise, the corresponding regulatory virtually nonexistent. Network gourmet food sales are mostly lacking qualifications and health permits, once the food safety problems, those sellers who do not have a license, you only need to close the virtual world stores or cancellation micro signal can disappear in the vast sea.
So, inevitably someone will cook crane burning piano and asked loudly: "? These networks food court, food safety, fly it."
"Ma Bear" sales is mainly based on micro-channel circle of friends. Liu Xin Ling is the first batch of mainland China to spend the iPhone, is also the first order, "Ma Bear" diners. Like most get "Ma Bear" customers, she would take a picture in a micro-channel "sun single," because "the packaging was pretty amazing.": Printed with "Ma Bear" LOGO girdle, disposable gloves, tablecloths kraft paper manual, sometimes also comes with a newly published feature stories selected.
By Liu Xin Ling's words, crayfish this marketplace and beautifully packaged snacks and beauty deliveryman together, and filled with a sense of violation, but people feel, "one kind of literary young women breath."
White elephant made breakfast very fashionable: handmade signs chicken roll, avocado tuna sandwiches, spinach pasta ...... will receive one code delicate locket on the desk, like breakfast, but rather a Michelin restaurant carefully prepared feast.
Tone is also reflected in the square comes. Liu Lu home in diners, still holds dozens of "Morning America" breakfast kit distribution square. She once made a birdie patterned scarf printed with the sun to my circle of friends. A French friend in the following points like, say French words "good appetite" on the square. After that, the collection "Morning America," the square became her hobby.
In addition to the tone, the network is also popular homemade food and consumer distrust of traditional food and beverage industry is directly related.
Winnie Ma declared each shrimp to go through at least 10 seconds to process completed - in her view, is to consume several tons of shrimp a day stores do.
Thus, when "Ma Bear" will the choice of materials, the cooking process into a picture, sent to my circle of friends, Liu Xin Ling quickly shared. Select the network to buy food that fit customer psychology: Understanding the sources of raw materials, visible process, so I'm willing to buy at high prices.
Department of Management professor at Sun Yat-sen Liu Yaping public opinion, it is precisely this kind of trust in food safety of Chinese contemporary chaos of the most scarce.
"Despite the official and business kept telling everybody, domestic milk is safe, but many people still choose to overseas purchasing. This reflects a collapse in consumer confidence." Said Liu Yaping, net sales of food available to the consumer's trust, not from government certification, but from the merchant acceptance, trust and confidence in the evaluation of friends to produce their own to personally inspect the processing site.
"Between people, be able to rely on trust it?" Has been serving in the Guardian Planning Commission Ma Lixin are firm opponents of net sales of food. In his view, the net purchase food behavior "is pull": "Food security is not good to blame one side, while his own blind blind buy food."
Ma Lixin believes that these food sources have not qualified, logistics is not professional, there is no traceability system, these are the blind spot monitoring, once the problem would be a very serious food safety incidents.

分享到

Feedback to "Iota Silicone Oil (Anhui) Co., Ltd."