"Parallel" restaurant facing the bottleneck-Iota

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News > Dynamic industry > "Parallel" restaurant facing the bottleneck

"Parallel" restaurant facing the bottleneck

Abandon cutlery, use direct clutch seems to instantly popular eating patterns. Few months, from the Optics Valley, street mouth Xudong, Lingjiaohu, Wuhan parallel restaurants, lazy restaurant without cutlery restaurant come on stream, attracting a large number of consumers to go to experience the epistemic.
Win Business Network reporter learned that, no cutlery restaurant which opened less than six months in succession planning are rapidly expanding next. Grandmother, Jingya, nine pot a well-known food companies are quick follow-up to imitate, launched without cutlery restaurant brands.
No cutlery restaurant basically similar to the brown paper, food bags to replace the plate, the waiter will dishes directly on the table covered with greaseproof paper. Unless the customer specifically requested dining restaurant does not provide the whole process of dishes, so that diners gloves grasping feeding. This comfortable casual way to eat instant rage, Wuhan widely welcome by young people.
A survey shows that consumer loyalty to traditional dining is generally not high, very "flower" in the choice, love to try new, contemporary dining tradition in an increasingly competitive market, multi-brand developed into meal sized enterprises to survive in competition visibility taste, while services to seek innovative breakthroughs. No cutlery restaurant diners appeared greatly aroused the curiosity of a launch to fame, it seems, Wuhan, no cutlery restaurant opened several businesses are more popular.
But to win business network visited Gordon's 57 degrees Wuhan's first "parallel" restaurants found that most customers are not satisfied with the restaurant dishes offered, dishes taste ordinary, low cost, low seafood category, making rough, more than 8 percent of customers eat to represent the parallel epistemic, basically not consider patronize again.
The industry believes that with the rapid expansion of the restaurant without cutlery, future business will likely face a bottleneck. For example, was a smash hit in Wuhan, "then the restaurant," "Prisoners restaurant" in less than six months after the popular disappeared. Do not use cutlery to eat the way will soon be copied to other restaurants to follow suit and become surprising. Ultimately, the new generation of restaurant brands rely on gimmicks Bo eye are difficult to manufacture long, followed by the feeling of innovation, while building their own business systems, improve customer satisfaction and strengthen product development, service upgrades, improve the experience, diversity marketing is more important.

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