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News > Dynamic industry > Freeman specialty brand new factory

Freeman specialty brand new factory

Lu Jiaxing No. 70 Lane Street, Freeman Special Paper Co., Ltd. is located. Rooted in the South Lake Freeman, for the development of China's paper industry make a significant contribution.
1923, by the famous patriot, Jiu San Society, one of the founders, the founder of Feng Chu Fucheng paper company (later renamed Freeman), initially only made yellow cardboard (then called strawboard), all with straw as raw materials, production only 12 tons.
Today, Minfengtezhi has produced more than 10 kinds of specialty paper, 14 paper production line, the first domestic research and development of cigarette paper, capacitor paper, tracing paper, etc., with core technology and capabilities developed specialty papers, one of the best in the industry.
90-year-old Freeman ridden the storm in the long years. Paper increasingly competitive, historical ills weight as a mountain. September 28 this year, plans to invest 6 billion yuan, with a total land size of 680 acres of high-tech manufacturing industrial park Freeman broke ground sea salt, marking a key step towards recovery strategies Freeman.
How to embark on a new journey in heavy challenge? "Hundred billion" how to promote the strategic objectives? How Lianhaoneigong old state-owned enterprises to market-oriented direction? Reporter interviewed Freeman Special Paper Co., Ltd. Vice Chairman and General Manager Lu Weiwei.
Paper first appeared industry losses
Freeman contrarian development, semi-annual gold high
Reporter: From this semi-annual report, the company's revenue and profit has declined, especially profit, down 49.6%, cause?
Lu Weiwei: Yes, we admit, this semi-annual report is not pretty, economic efficiency is not ideal, but have to say, gold is very high.
If you care about the paper industry, you will find that this year China's 23 listed companies in the paper industry, the first occurrence of a loss. Expansion of the past decade has brought overcapacity, vicious competition caused by last year gradually.
Freeman's sales did not decline, but rose slightly, indicating that we still have the overall competitiveness. But sales fell by about 5 percent, mainly due to lower prices, the price is the most direct result of market competition. In tracing paper, for example, Freeman sold 7,500 tons a year, originally sold more than 20,000 yuan / ton, now only 13,000 yuan / ton, down 7,000 yuan / ton, the price of other types of paper have different degrees of decline.
Paper prices have dropped in the case, six months as well as 8.69 million yuan of profits, if not enhance the company's internal operational management level, the loss will be inevitable. So I say: figures not pretty, but the high gold content. Here, I especially want to thank my team and staff hard to pay!
Also add that, starting in 2010. Four years, Freeman staff salaries increased capital reached 65 million yuan, the enterprise no bigger cake, wage increases, Freeman really did a people-centered, and employees income growth mechanism and social growth levels, the combination of high and low business efficiency .
Invest 6 billion yuan construction of the new plant sea salt
Hope that through relocation, enterprise-depth reform
Reporter: Freeman built in Haiyan Shendang Advanced Materials Co., Ltd., with a total investment of 6 billion yuan, with a total land size of 680 acres, the first phase has already commenced construction of mind is what will give businesses what changed??
Lu Weiwei: New start, marking the relocation of manufacturing bases Freeman curtain went up. On the one hand is a response to the government's call organic renewal, we are in South Lake next to follow the government planning to go; In addition, as their own development, there is no room for development, and limited to the capacity of the environment indicators, has not allowed any in old factory transformation or expansion, and can only move away.
After the production line should all migrate to sea salt, Lu Lane Street 70 is our home base, initially intended to be the headquarters, as the administration, marketing research and development center, and Paper Mill Museum in the form of industrial relics, others see urban organic planning and need to update OK.
Haiyan just groundbreaking, the relocation project is very large, not just the production line relocation, but also hope to achieve enterprise-depth reform through relocation, real traveling light.
Our idea is that through relocation, to achieve three goals: The first is to achieve a further upgrading of equipment to achieve world-class level; second, to achieve productivity improvement, so that enterprises can really follow market mechanisms work; third implementation transformation and upgrading, to form a high operational efficiency and strong profitability, advanced management, technology leader in specialty demonstration plant.
In short, Freeman centenary, will form a "one two areas" of architecture, culture brand as the core, to fight the old headquarters economy, as the administration, marketing research and development centers, industrial heritage; to fight the advanced manufacturing base Area .
Carrying the burden of private enterprises seeking transformation history
This year's first "tar harm reduction" of cigarette paper
Reporter: Minfengtezhi is a veteran of national enterprises, rich culture, but also a heavy burden of history, how to upgrade it?
Lu Weiwei: to achieve the transformation and upgrading, the most important thing is to change the concept. As the main competition in the market economy, to make the enterprise to meet the fierce market competition, in line with the orderly operation of the market. Marketing is a leader, according to different kinds of paper, for different marketing strategies.
Cigarette paper is under the monopoly system for relatively closed cigarette market, Freeman more successful, domestic market share this year has returned to the industry first. But cigarette paper only about 40% of revenues, as well as other tracing paper, glassine paper, medical packaging, coated paper, capacitor paper, which rely on the full market competition. Market economy than the price than quality, than the service.
First To control costs, the cost is part of the historic "burden", nearly a thousand retired employees, but also bear more than 2,700 retired employees health insurance, Freeman has the responsibility and obligation to bear, can not be changed.
This requires the raw material procurement, manufacturing, to delivery the whole process, tighter cost control. By introducing the concept of quality costs, so that internal and external costs of visualization in the control of this assessment on; in the procurement, this year has been adjusted on a lot of ideas and methods. For example, on coal, wood pulp, chemicals and other materials procurement, the introduction of competition mechanism to allow suppliers to compete, we can get a cheap material.
In addition, technological innovation, companies will bring substantial change. Has always attached great importance to the development of enterprises, from the beginning of last year, and increased R & D investment, the two patents will be authorized. Recently successfully developed a "tar harm reduction" of new products, has passed user testing, domestic initiative, the cost did not increase, but customers liked. This year they do on research and development mechanism, internal governance structure adjustment, forming a matrix-type development system, requiring the development of products and markets closely, bring double sales growth and economic efficiency.
A wide variety of specialty paper is still a sunrise industry will continue to introduce new varieties of medical packaging, etc.
Reporter: Are you developing trend on the domestic paper industry to see how the future will make the adjustment of product structure??
Lu Weiwei: Currently, paper industry into low-speed development period, but the specialty is still a sunrise industry. There are more than 15,000 kinds of specialty papers worldwide, but can produce more than 10 kinds of specialty paper business a home may be Freeman. Relocation, reform, development potential after Freeman immeasurable.
Freeman will retain the original specialty varieties, while the introduction of new kinds of paper, after decades of struggle, to become China's most types of specialty paper, strongest, most technologically advanced companies.
Cigarette paper industry, market share is limited to the technology leader to occupy more market, especially efforts to increase export export market, we passed last year will be certified on the basis of Philip Morris, British American Tobacco company next year will apply for certification actively expand overseas markets;
Other specialty paper, there is still much room for development, especially the development of some domestic paper not how we should vigorously develop, such as medical wraps.
Bigger and stronger doing fine and specialty paper industry Freeman's strategic goal is "Rise billion"
Reporter: In 2011, Freeman made "Rise billion" strategic objectives, namely in 2023, the 100th anniversary of the construction of the occasion Freeman, total assets, market capitalization, revenue reached 10 billion yuan, respectively, at present how well completion ? Can talk about Freeman future development ideas.
Lu Weiwei: Freeman future developments, or around the "paper" fuss. One is bigger and stronger doing fine specialty paper industry; the second is to extend specialty chain; the third is to develop new kinds of paper; four is appropriate foreign mergers and acquisitions, do the article in the capital markets.

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