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News > Dynamic industry > Snack foods good development

Snack foods good development

As of the end of 2013, there were more than 1917 scale snack food companies, with total assets of snack food industry, 205.74 billion yuan, an increase of 18.33%. 2013, China's snack food industry realized a total sales revenue of 376.02 billion yuan, an increase of 18.12%; total industry realized a total profit of 34.298 billion yuan, an increase of 15.00%.
As people's living standards improve, creative snack food equipment in the market began to pop up. Sprouts machine, coffee machine, yogurt machine, juicer, tofu, etc. welcomed by consumers.
Consumer attitudes are directly mapped to snack food production enterprises, in order to meet consumer demand, snack food companies began to develop from low-end to high-end snack food snack foods direction, segmentation and taste of the product category. Snack food companies in China, many manufacturers focus on product quality and brand, product categories and subdivided is constantly increasing, more diverse tastes, the favorite of consumers.
With the expansion of the size of the snack food industry, some have strength, brand advantage enterprises will constantly upgrading the equipment to ensure perfect quality snack foods. The snack food equipment business will pretext of wind, grand plans to win the market. Solve the idle rate, maintenance and after-sales, will certainly usher in spring.
Innovation is the first element of taste. If a product tastes bad, it is difficult to meet consumer demand, companies are again difficult to see how promotional effect. Only keep pace with the development of market demand, timely development of new products taste in order to make the company's products invincible.
Snack food companies can seek a breakthrough in the following aspects: First, diverse tastes and serialization. Consumer demand increasingly diversified and personalized, particularly picky on food taste, snack foods taste simplification will be difficult to meet the needs of consumers. Snack food companies in-depth understanding of consumer demand, the further subdivision of the target consumers, and according to the different needs of consumers, the bold product innovation, expanding the existing product line by introducing a variety of flavors and personalized packaging. As a representative of the category of snack foods - potato chips, it has successfully developed a barbecue flavor, multiple flavors of tomato flavor, cheese flavor, flavor and so on.
Second, improvement of regional tastes. Regional "specialties taste" has a certain regional, in order to cater to different consumers in different regions taste preferences, snack food companies can be swept distinctive flavors of products areas targeted adjustments and improvements, and then into the national market to adapt to the tastes of the general population characteristics. Such as "Chongqing specialties snack food", "leisure Dougan" and other popular products, are the result of regional flavors make improvements.
The third is to increase the composite of taste. Consumer tastes tend to consume more and more complex, more and tend to "one-time tasting different flavors," the choice of flavors also tend composite, various flavors more casual food manufacturers will be multiple integration, achieve taste through technical innovation composite, this innovation is also popular with consumers.
In order to meet the consumption needs of consumers in different occasions, various snack food manufacturers should be differentiated on the target consumer segments, and thus design different specifications of the product packaging, such as personal consumption, small package, available for people to share Bulk, giving gifts to others and so on. Among the most prominent than the emergence of independent small package, both to meet the consumer demand for snack foods, healthy demand for convenience, but also for enterprises to provide a package for retail sale marketing opportunity, so that the original keen to take the amount of products sold in bulk by small packaging improvement, both to enhance corporate profits, but also to meet the market demand. Shredded beef as first in the industry to launch kraft paper bags and bag packaging, the appearance of new, practical, not only won the national patent, and environmental protection, fine, by the high-end consumer recognition and favor.
Although China snack food companies face many opportunities for development, but the road is still fierce brand competition. First, foreign investment, joint ventures still occupy absolute advantage of the market, the domestic market of high-end casual food has been foreign monopoly. The vast amount of domestic food companies, snack food industry is still in the low-end, enterprise scale is uneven, and many local businesses due to inability to keep up with the pace of market development, can not be sustained bigger and stronger. Secondly, the number of enterprises also make snack foods category has become increasingly diverse, snack food "price war" after another, consumer choice is growing, the market is becoming more competitive. Finally, production technology and new product development, channel construction is relatively weak circulation, the number of powerful companies and brands will lead the rapid and steady development of China snack food industry, small businesses will be at a disadvantage in the fierce competition in the market until it is squeezed eliminate

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