Blue Ocean Whale swept Global Strategy Summit-Iota

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News > Dynamic industry > Blue Ocean Whale swept Global Strategy Summit

Blue Ocean Whale swept Global Strategy Summit

Summary: November 20, to the United States will be held in Hainan Green efficiency "Blue Ocean Whale swept the Global Strategy Summit", with outstanding franchisees together to share the future direction of the brand, it will launch a new high-end designer single product at the summit.

To the United States Green effect that only a single bottle 400-600ml, price positioning care products 70 to 200 is considered too high-end, otherwise the price is hard to prop up its cost. To present new US Green efficient, excluding artificial late work, publicity, etc., the cost price has more than 30 yuan. At present, the domestic high-end designer really do this one is still relatively small.
To the United States Green efficient care based on the concept of the head, on the basis of this concept on a qualitative sublimated by the product to the packaging, so that the value of the return with the product, this is what consumers really need, like no oil, anti-off concepts speculation, which doorways insiders are well aware, the brand is good or bad, is to rely on the products and consumers to speak. The real high-end personal care, quality is the key.
There are similarities between the business and enterprise, but not comparable, because each enterprise positioning and core are not the same, to the United States to do their own brand of green efficiency, according to their own ideas to go, play to their business advantage, combined R & D and strategic thinking to continue and develop.
The operation of high-end brands have a soul, the soul of what is to the United States Green effect that:? The brand as a business can not do it, but should the brand as a culture, as a business to do, which is to effect the future of US strategic thinking green . Most Chinese enterprises Why not do it, because there is no such soul, we can not be as the other brands to want a lot of corporate profits earned money is not so. So we piece, including operations, marketing, etc., might and others do not care for high-end wide positioning.
Second, the market price and product positioning must be accurate. The price of high-end designer brand development must be to help consumers bear and within range, 70 to 200 yuan is the optimal range. And in Product Positioning: In the coming period, the head nurse will erupt, a human hair is easy now face a variety of problems, go to a salon treatments to be more than 100 yuan, product positioning to make this one, so that consumers themselves can for their own care. And to the US Green efficient new products, the main theaters, and go on the line, in the beauty salon, high-end department stores, cs force franchise stores will also do some things private use.

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