China's auto beauty industry is booming -Iota

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News > Dynamic industry > China's auto beauty industry is booming

China's auto beauty industry is booming

Automotive beauty refers to beauty care products and construction technology of automotive parts for the automotive each different material conditions necessary for the maintenance of different nature, to carry out a new car care and maintenance. "Auto Beauty" concept was first appeared in China in 1994, and now this concept has been generally accepted by the public, and automotive beauty centers throughout the country
Champoux consulting industry analyst pointed out: automotive beauty in almost all incoming refers to the beginning of China's auto service project, with the continuous development of the automotive after-market services industry and the evolution of the content contained in today's automotive beauty has been subdivided into including: car wash, car paint beauty (waxing, sealing glaze, coating, plating crystal), automotive interior care (within the room clean, interior sauna, interior disinfection) other parts refurbished car (engine refurbishment, wheels refurbished , headlight renovation, refurbishment and other rubber parts content). Aftermarket, car decoration, etc. are also automotive beauty items
According to the analysis, with the income level of Chinese residents grew, car owners will pay more attention to car culture to enjoy. China's urban residents have begun to enjoy the car culture of the era into the era from car travel, urban residents in most areas are entering the era of automobile consumption, car is no longer a symbol of people's identity and status as the automotive consumers personalized, diverse concentrated expression of cultural orientation. Into the family car on a large scale for car maintenance industry has opened up a broader market.
Champoux advisory released "2014-2018 Chinese auto beauty industry forecasts and investment strategy research report" shows that more than 80 percent of China's private luxury car owners have done to the car's external beauty conservation habits; more than 60% were low-grade, low car owners have done to the car began to form the idea of beauty conservation. Not difficult to see, car beauty in China has a huge market space for development.
The rapid development of China's automotive beauty and already some very sophisticated business model, so that the concept of consumer spending in recent years gradually mature, for example, coating automotive beauty industry has become a topic of concern, which includes a silicone coating, glass fiber coating, physical coating, electrophoresis coating. From simple washing - wax - sealed glaze - coating, the domestic auto industry has entered a beauty escalating stages, due to the huge market car maintenance industry continues to attract businesses to enter, thus promoting the entire market forward. Domestic auto beauty industry has gone through the initial stage, diversification, high-end automotive beauty trends appear before the project, therefore, there are companies launched the "Star Beauty" concept. High-tech automobile automotive beauty beauty make future development more rapidly, updates beauty items, and escalating beauty technology has become a very important issue.
Meanwhile, China's booming automotive beauty industry, are faced with various problems. Situation car maintenance industry is immature consumer awareness, business is not standardized, the lack of professionals, industry without standards. The vast majority of street shop congenital lack of scientific management, technical support and regular purchase channels. Future, China's automotive beauty industry will also be faced with the industry to adjust, some low professional level of automotive beauty shop will be faced with the risk out of the market.

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