From Industrial Material to Stress-Relief Star: “Liquid Glass” Breaks Out in 2025-Iota

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News > Dynamic industry > From Industrial Material to Stress-Relief Star: “Liquid Glass” Breaks Out in 2025

From Industrial Material to Stress-Relief Star: “Liquid Glass” Breaks Out in 2025

By December 2025, the hottest silicone product is no longer from traditional industrial uses, but an innovative plastic silicone rubber known as “Liquid Glass.” With its dual identity as a stress-relief toy and functional material, it has rapidly gone viral in the consumer market.

Why is “Liquid Glass” trending?
Launched by Wynca Group in early December 2025, the material quickly gained attention across social media and e-commerce platforms thanks to its unique properties:

Unique touch: Soft and stretchable under gentle force, instantly hardens under impact, then returns to elasticity—highly satisfying and stress-relieving;
Safe & skin-friendly: SGS certified and compliant with EU REACH standards, safe for direct skin contact for both children and adults;
Highly customizable: Mixable with eco-friendly pigments for endless DIY shapes, popular in crafts, education, and therapy;
Strong cross-industry potential: Beyond toys, it suits sports protection, electronic shock absorption, footwear energy damping, and even defense applications.

Within its first week on Taobao, it ranked Top 3 in the creative stress-relief category, earning the nickname “breathing putty.”

Industry implications
The rise of “Liquid Glass” highlights two major trends in the silicone industry:

Shift toward consumer products: Silicone is moving from low-visibility industrial intermediates to high-perception consumer goods;
Growth of emotional consumption: The global stress-relief market is expected to reach USD 7.5 billion by 2029 (CAGR 6.3%), where silicone’s safety, elasticity, and moldability make it an ideal material.

Other hot segments

Silicone sealants for photovoltaics
Battery encapsulation materials for EVs
Medical-grade silicone for devices and implants

Still, in terms of public attention and “out-of-the-circle” impact, “Liquid Glass” stands out as the defining silicone product of late 2025—signaling silicone’s evolution from an industrial additive to a lifestyle material.

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