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Service > China paint Market

China paint Market

First, the status analysis
Since the coating production with less investment and quick features, with the development of the national economy, local township enterprises, private enterprises and foreign enterprises to quickly enter the coatings industry, according to the 1995 industrial census statistics, the paint manufacturers has reached 4544, of which the township more than 3118 independent accounting enterprises. And there are statistics, currently the country's paint business development to around 8000, mainly in the rapid economic development in the Yangtze River Delta and Pearl River Delta region. Among them, in east China's largest paint production, accounting for 45 percent of national output large; and South Africa accounted for 30 percent; North region accounted for 15%; the proportion of the northeast, southwest, northwest at about 10%. Foreign-owned, joint ventures and domestic large-scale manufacturers, market positioning in the high-end product, individual, small village and township enterprises generally produce resist products.
In 18 class paint, the largest variety of output is alkyd paint, followed by phenolic resin paints, energy-saving low-pollution green paint (epoxy resin as the main base of water-based coatings, powder coatings, high solids coatings, radiation curable coating) ratio of about 26%, while the proportion of similar products developed in North America, Western Europe and Japan has accounted for about 80%. Phenolic resin coating and chemical modification of natural resin coatings in the import and export, the main advantage to the exports of developing countries to resist coating, while the main imports are supporting varieties of high-grade polyester paint imported production lines, acrylic paint. Since the last two years, the world's top 10 paint companies have all landed in China. To speed up investment in China, Akzo - Nobel coating resin plant will be built in Suzhou, China paint center.
Libang company will invest 4.1 billion yen Langfang Company and Suzhou expansion of production capacity of 160,000 tons, 140,000 tons expansion of Shanghai, Guangzhou, 70,000 tons, will account for 19 percent of the state legislature Chinese market share. The United States, Canada, Italy, Germany, etc. have a joint venture or build large-scale production line in China, China Taiwan and Hong Kong paint manufacturers also actively planning to compete for. Since 1990, foreign enterprises established in China wholly owned and joint architectural coatings plant about 16, each scale in 20000-50000 tons level. In addition to increased investments in the state legislature, ICI also preparing to set up a 50,000-ton production line in the north.

Second, the market prospects
By the country's western development, construction of Olympic venues, major projects and the increasing number of civilian residential areas, as well as the introduction of relevant policies, the paint industry in the coming years will maintain a high growth rate. However, with the economic development and people's living standards improve, national limits on volatile organic compounds and toxic substances become more stringent, and the optimization of the formulation and application of resins and aids the development, in the 1990s the rise of "the international community green revolution "to promote the coatings industry to" green "direction a big step forward. Now environmental "green" paint market has become the mainstream of development, increase market share year by year. Currently a total of 30 companies produced more than 100 models of water-based paint to achieve the State Environmental Protection Administration, "China Environmental Label" certification of new standards.
While optimistic about the market, but demand for the paint industry additives, filling additives are more and different varieties, function, performance additives and filled with PPD also asked not to be the same, and the raw material quality level of paint missing, even the performance of the same manufacturer can not guarantee the quality of instability, sometimes coating performance product made from the same batch is not uniform. Now most of the high-quality paint companies pigments, additives, filling additives are imported from abroad. Therefore, in order to develop the paint industry, paint additives should accelerate the pace of narrowing the gap, the same factors behind the paint manufacturing equipment is also constrained the development of the coatings industry.

Economic benefits
In the production of lead, mercury and other toxic ingredients known paint company ICI and Nippon of product sales now account for 30% of the Chinese market. In the field of high-end products two companies control almost half of the market share. Foreign companies will market demand, high-tech, high value-added architectural coatings, automotive coatings and marine coatings, such as its main goal in the Chinese paint market. Although China's domestic paint market demand is increasing year by year, but in recent years, domestic paint companies in the market's performance is a "trough trough," the stock market paint plates listed companies even reported losses.
In foreign "into" domestic and "loss" of the contest, the paint industry pattern of changes may occur. An absolute advantage in capital, technology, product quality, performance and other aspects of foreign companies will seize the high-end market in the field of medium-sized cities, and small-scale, low degree of concentration in the capital for SMEs can only fine underdeveloped areas occupied vast rural areas, etc. sub-market.

Fourth, the technical level
Research institutes coatings industry, there are many research institutes, mainly in Changzhou coating Chemical Research Institute, North Research Institute of Chemical paint coating, Qingdao Marine Chemical Research Institute, Chinese Academy of Sciences Chengdu Branch of Institute of Organic Chemistry, Chemical Engineering Institute Langfang oil pipeline and around the college institutions and major paint manufacturers are engaged in paint research and development.
Architectural coatings technology is mature, mainly acrylic, epoxy and urethane-based coatings, mainly in the development of fluorine, weather resistance silicone exterior paint and environmentally friendly green paint and personalized products. Marine, petrochemical, mainly corrosion and rust paint, anti-fouling coatings. According to the China Association of epoxy resin industry experts, at present these products to the epoxy resin based paints, epoxy asphalt, epoxy zinc, epoxy resin, epoxy acrylate resin, chlorinated rubber and other categories, the former two kinds of corrosion and rust is mainly used for the bottom and buried oil pipelines for water behind several major parts, and steel metal parts exposed to the air. In fact, the paint did not use that kind of single-minded resin, but several types of combination and modification.
Currently coatings research and development focus is on environmental protection, paint with special features (and the amount of these coatings are generally not large, such as military equipment, fire protection, thermal insulation coatings, etc.). The technical difficulty is not too common coating process is not very complicated, very small investment.

Fifth, the crux of the problem
China coatings industry is a different special industry other building materials industry, paint industry generally low level of overall marketing. Market methods of operation and rules of the game is different from ceramics, wood flooring, hardware, lamps, plates almost just like at most, but in China's vast market, the paint companies have their own unique side.
The basic characteristics of China's coatings business is "a child born of a few, all of them grab food to eat," so small scale, weak brand, model and performance approximation, similar business model and advertising campaigns, resulting in many domestic paint companies competition means focused on price, rebates, libelous, chaos and other primitive level.
Chinese paint marketing level is low, low in a wide variety of similar and a variety of "parody" on, in particular in China imitating foreign, small factories imitation of large enterprises. Since the state legislature and Dulux launched the "triple play" and "one", overnight, almost all of China's architectural coatings manufacturers have a "triple play", "one" and even "Six" and "wooden Paint", features all the same, only from the "Dulux" The name is derived out of the various kinds of "disability" on countless imitate or walking a fine line, only companies you know. Flip through promotional materials distributed everywhere on the market, well-known brands and hybrid brand information content is very similar, especially wood promotional materials, in addition to the product structure, performance characteristics and considerations strikingly similar, the creative expression, language expression also very close, as manufacturers of different brands of the same product promotion, the whole is "total copy", very easy, anyway, Chinese consumers are still relatively good fool! Even some well-known brands are no exception, as the market all kinds of image of the store, stores, came after several will find are similar. From the product name, serial number, promotion to marketing, and even the individual details of each session, in addition to identical is to imitate, homogeneity is bound to trigger a price war inside the same line-up, reduce the profits of the whole industry, which is restricting the overall level of Chinese paint companies The main factors to improve.

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