Personal care industry needs a "from there to the" revolution-Iota

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News > Dynamic industry > Personal care industry needs a "from there to the" revolution

Personal care industry needs a "from there to the" revolution

Since C2CC China cosmetics network self nourishing source launched in March of this year the first domestic silicone oil shampoo, shampoo brand internationaleach big brands have to follow, temporarily between China Xihu market emerged in dozens of non silicone personal care brands. However, some businesses in order to seize the opportunity, not will real non silicone concept into product research and development, the introduction of related products in a hurry.

According to industry sources, long before in the launch of silicone oil shampoo,nourishing source brand has been with the international top Japanese Biken R & D center, the former P & G global hair care technology chief scientist, isnourishing source chief research scientist Dr. Yang Jianzhong, aiming at the existing problems of two in one shampoo containing silicone oil, through technical cooperation for many years, really capture the Xihu separation -- no silicone oilsilicone free technique.

Two in one shampoo VS shampoo separation

Two in one shampoo, the shampoo and conditioner is Become, its main technicalinnovation is the chemical substance added to the shampoo in silicone oil. In the current Chinese, nearly 83% of people use only two in one shampoo, but thisfigure is only 50% in japan.

Why is the numerical difference so big? This is because the Japanese consumers have a general consensus: mainly is cleaning the scalp shampoo,and conditioner is used for hair care, both cannot be used together. No silicone oil products are very popular in Japan so advocate Xihu separation, long-term insimilar products sales list.

Adverse effects of two in one shampoo and control technology

Although the two in one shampoo has the convenience of good, but most don'tknow is, the scalp is only about 1/3 of the facial skin thickness, need moremoderate health bath method. But because the silicone combo shampoo is notsoluble in water, will be attached to the scalp and hair surface, blocked hair follicles, wrapped the hair, causing hair loss, hair oil, head itch dandruff problem,etc..

In addition to silicone oil will damage the scalp hair healthy, there is an importanttechnical constraints: wash "and" fundamental nursing "is a pair of contradictory concept. "Wash" is the principle of "take down" (oil, dust and so on), and"protecting" the foundation is to "put up" (silicone oil). The two in one shampoo is very difficult to find the balance between the Xihu, unable to achieve the sameeffect with the Xihu separate shampoo and conditioner.

If the shampoo does not need to consider the balance between protectingwashing, cleaning, full-time, can be easily washed away more than 85% oil sebumetc.. But the excessive oily component content of some combo shampoo silicone oil, influencing the cleaning effect, can only be washed off the excess scalp grease 50%.