Marketing the broken sword type - silicone oil -Iota

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News > Dynamic industry > Marketing the broken sword type - silicone oil

Marketing the broken sword type - silicone oil

Said silicone oil shampoo without recently our project -- nourishing source. This is a silicone oil conditioner component in a former international giants such as Procter & Gamble, Unilever to enter China when, in order to spread the shampoo plus interest, and launched a number of silicone oil shampoo make hair more supple, then gradually become mainstream products in the market.

But modern people's increasing pressure, hair problems, hair loss is becoming increasingly serious, people began to pay attention to the shampoo composition, forming a "silicone oil will plug the pores, resulting in hair loss" cognition, long-term accumulation and formed a huge demand.

Giants don't know consumer awareness is imperceptible change? No, they know that PANTENE and Dove in the long ago launched without silicone oil formulation of special, just go quietly, not vigorously promoted. Procter & Gamble and Unilever occupy line of shampoo 80% share, which is almost entirely containing silicone oil, shampoo, if you launch no silicone oil and promotion, not hit your face?

Digital camera is a Kodak who invented?. While Kodak film finally fell in the digital camera under. NOKIA did not grasp the smart phone technology? No, just after the acquisition of Symbian, facing the future hesitating, is the immediate interests of the shielding his eyes. Do not want to change, but not the determination to change, this is the giants of the weakness.

There is always a chance. Marketing such as the battlefield, battle each other for decades, not who is the eternal king. One careless move, gives us the opportunity, also like the neck edge, constantly reminding usa