Air pollution brought to the papermaking enterprises Inspiration-Iota

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News > Dynamic industry > Air pollution brought to the papermaking enterprises Inspiration

Air pollution brought to the papermaking enterprises Inspiration

Jin Baosen (KimPoulsen) is the UPM Asia Paper's executive vice president, last November, the thick haze in Shanghai that his two-year-old daughter suffering from severe cough, he decided to temporarily put his family back to Finland.

When he was alone in Shanghai, Jin Baosen began thinking about the company in an investment plan approved in 2012, he was asked to evaluate the project inthe project formally started before.

He asked himself: "I should put forward the construction of a new boiler on the board of directors, because of burning coal causes more soot into the air?"

His answer is no..

He made the decision to re-examine the post project: improve the existing boilerenergy efficiency, and to purchase the most advanced flue gas treatmentfacilities to solve new projects of energy supply.

Through continuous improvement, tons of paper energy consumption amount ofUPM Changshu paper mill has been greatly reduced compared with that of 10years ago. In addition, UPM Asia paper business unit water consumption is only1/4 of the standard of industry of paper production.

"Paper industrial water from the Yangtze River, the water recycling rate as high as 98%." He said.

In order to create a cleaner and more environmentally friendly production environment, the paper mill's environmental investment has reached 301000000 yuan (editor's note: do not include flue gas treatment facilities are purchasevalue of one hundred million yuan), Jin Baosen think these investment value.

He said: "our desire for short-term gains, but never at the expense of UPMgroup's values, policies and long-term strategic cost. We came to Chinadevelopment, but can not be used here free resources, land, water and air. We will put the air here as my own home air."

This year in June, UPM Asia paper began to speed up the construction of Changshu papermaking factory third production lines. The new production linewill be put into operation in 2015, which will strengthen the company as a supplier of quality label material the leading position in the world, at the same time in the service of the growing Asian market, to provide various types of label materialsand specialty paper products.

UPM group president and CEO Besson Ning (JussiPesonen) said: "UPM's goal is clear, is that in the next three years to plan for growth oriented, mainly dedicated to biofuels, Asian specialty paper, label materials and pulp production."

"With these measures, we expect these projects across the board after the operation will achieve EBITDA (EBITDA) of two hundred million euros($267800000) on the growth of. The Changshu project, the investment rate of return is attractive, will be amortized pbdit company (EBITDA) growth target,resulting in a significant contribution."

UPM Asia paper business areas including China Changshu paper mill is located in Finland, and the label materials and packaging materials production line. The main customers include retailers, printing, publishing, dealers and paper products manufacturer.

The wood pulp Chinese special paper and the label material is an importantgrowth group profit improvement initiatives in the plan.

Jin Baosen said, in the Asia Pacific region, cultural paper market is about 40000000 tons, at present, China is the biggest paper market, has the mostpowerful growth opportunities.

Global label materials market demand growth is expected to 4% years, the growth in Asia accounted for more than half of global growth. The most attractive growth market for China, Southeast Asia and India. Growth China office paper demand is expected for the year 6% to 8%.

Jin Baosen said: "the city and the consumer behavior is the factor to promote thegrowth of."

He said that in Chinese, there are a large number of the population moved to thecity, in the next six years will reach more than one hundred million. When peoplemove to the city, the paper use will increase the rate of. For example, more and more people will choose to go to the supermarket shopping, the commoditylabeling requirements will increase. Release paper demand will increase along with the use of the label, and UPM is the leader in the field of.

"Our business field is still growing, but the growth rate is increasingly slow down."

Because of the Asian market cultural paper prices fell, UPM Asia Paper sales in 2012 from 1131000000 euros to 1108000000 euros in 2013, operating profit fell to 80000000 euros from 101000000 euros.

Jin Baosen believes that this trend is due to the global printing and publishing and the decline in business. In the field of packing materials, although the growth rate slowed down than before, but there is still growth.

He pointed out that, in recent years the investment intensive paper factory has led to all kinds of paper China overcapacity.

"More and more companies to choose from China exports in order to balance thissituation, but unfortunately, the export product price level is not reasonable."

He thinks, China market pile up in excess of requirement and will not have a significant impact on the supply and demand of UPM, because the problem ofgroup sales network in the Asia Pacific region can offset Chinese paper market.

Jin Baosen became involved in the business in Asia since 1999, held a number ofpositions. Since 2013, he began serving in Shanghai.

His work philosophy is to be modest and prudent, firm investment.

He said: "we want to maintain a humble attitude in the future, because we don'tknow what will happen in the future. In addition, we also must remain flexible,focused, and strive to forge ahead. These ideas will help us to remain competitive."